John Lewis | Product Copy

This was my bread and butter for five years straight. Racing against launch deadlines for key brands like Apple, Samsung, LEGO, and AllSaints, I came up with fresh takes on everything from premium tech to pocket money toys. All of it smack bang on point with the John Lewis tone of voice.

Having written over 50,000 products in my time, I was also asked to share my secrets with the team, running workshops for a team of 15 copywriters alongside mentoring new starters.