Daniel Fowler.
Copywriter. Creative.
Cool guy.
Cool things.
Little old me.
I'm a writer with a flair for chaos and a love of clarity. Been bashing words out for eight years and counting. Happily blessed with 'Big Golden Retriever' energy.
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Right now I'm with Virgin Media. Was at art'otel just before that, and John Lewis just before them. Big fan of sticky notes and noise-cancelling headphones. Not a big fan of jargon. Easily distracted by cats.
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Virgin Media O2.
Telecoms. Covering everything from flashy homepage heroes to the fine print in checkout. Lots of A/B experimenting as well as training AI for on-brand copy.
John Lewis & Partners.
Retail. Six years, give or take, with lots of products, plenty of brand stuff, an AI pilot programme, and a few fairly big campaigns thrown in for good measure.
art'otel.
Hospitality. Tone of voice guides, workshops, editorial, blogs, CRM, paid ads, and one dog-friendly campaign that paid for itself a number of times over.
Cool stuff I do.
Copywriting.
I've clocked up years in brand, product, SEO and CRM, writing for some of the nation’s best-known brands.
Tone of voice.
If you need a voice, I can help you find it, or get others speaking your language with guidelines and workshops.
Creative campaigns.
From initial concept to full-blown strategy, I make the nitty gritty sing just as loud as the big ideas behind them.
Editorial content.
Great content starts with great instincts, and mine always finds the right angle that entertains as much as it informs.
UX writing.
Clear, concise, consistent copy has always been my forte, and I've got the numbers to prove it.